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 Media release – March 2017               


Game stores – Providing 43 million meals to disadvantaged children per annum


The detrimental effects of hunger threaten the livelihood and educational development of children across South Africa as it can lead to stunted growth and academic difficulty amongst children.

As corporate social investment champion and a staunch advocate for the advancement of disadvantaged children in South Africa, Game launched the AmaLunchbox project in 2008, to intervene in the plight of disadvantaged and malnourished children. Through this project, disadvantaged schools are provided with facilities that permit them to prepare nutritious meals for their students in hygienic conditions.


Game’s Brand and Marketing Director, Mark Turner said, “Although government run feeding schemes do exist for disadvantaged primary schools, many of the recipient schools to do not have the essential, basic facilities that assist with the hygienic preparation of food, this is one of the reasons why we launched this special project which is very close to our hearts.”


Each kitchen is valued at R 160 000 and comes complete with stainless steel kitchen surfaces, a lock-up pantry, a 3 plate gas cooker, 2 x  48kg gas cylinder ,  cooking pots, serving spoons and ladles, a double-bowl sink and enough bright pink tumblers, plates and spoons for every child as well as detergents, aprons and hats for the  school cooks.


Turner went on to say, “In support of the Game AmaLunchbox box project all cash donations made to East Coast Radio’s Toy Story last year are going towards the Game AmaLunchbox project. We would like to thank every individual, school, small business and corporate who donated to this worthy cause, you have all had a hand in changing the lives of many disadvantaged children nationwide. We are currently donating a total of 8 kitchens to schools in the Eastern Cape and KZN and we plan on donating more kitchens by the end of this year. With the worry of rumbling tummies eliminated the future opportunities for the learner beneficiaries of the AmaLunchbox initiative are endless.”


Game helps to provide 43 340 000 meals per annum to children in disadvantaged schools nationwide. To date 220 kitchens to 220 schools, with an average of 1000 learners per school. The children who attend these schools are provided hot, nutritious meals for all 197 days of the school year.


Visit for more information on Game’s corporate social investment policy and projects

Media Enquiries:

Tinabo Majaye-Khupe

MDD Public Relations and Communications Practitioner

Tel: +27 31 302 8303

Email: [email protected]